Finding creators is the first step toward getting UGC videos for your ecommerce brand. There are several ways to do this, some easier than others.
From searching on social media to using freelance sites, here I will share 5 easy ways to find UGC creators who can make videos for ecommerce products.
1. Use a UGC platform
UGC platforms connect businesses directly with creators. They are designed to streamline finding creators and getting UGC videos for your ecommerce products.
The best UGC video ad platforms include:
Most of them allow you to search for creators and filter by location, gender, and niche. It’s a quick and easy way to get UGC videos with minimal effort.
Being able to compare dozens of creators is another benefit of using a UGC video platform. You won’t need to use multiple websites or deal with numerous companies.
2. Try freelance marketplaces
Using a freelance marketplace is another great way to find UGC video creators for your ecommerce products. These platforms allow you to discover and hire freelancers in every industry such as web designers, content writers, and UGC video creators.
The best freelance marketplaces for finding UGC creators:
Just search for UGC creators and filter the options. If you don’t want to search, most of them allow you to post custom projects. This is when you create a listing and freelancers send proposals. It can save you time and effort as the UGC creators will come to you.
3. Browse social media sites
Finding UGC video creators on social media is fairly easy. You can use the search bar and input keywords like ‘UGC creator’ or ‘UGC videos’. Creators often put these terms in their bios so brands can discover them.
For example, a search for ‘UGC Creator’ on TikTok returns thousands of results. Click the ‘Accounts’ tab to find profiles related to UGC. You can message the creators directly to ask them about their services and prices.
Use a similar process to find UGC creators on other social sites like Facebook and Instagram.
For more refined results, add keywords related to your niche such as ‘UGC Creator Beauty’, or ‘UGC Creator Fitness’.
4. Search on Google
Although a little old-school, searching on Google is an effective way to find UGC video creators. Just be sure to use long-tail keywords like ‘UGC video creators for ecommerce products in the UK’, or ‘UGC creators for beauty products USA’.
You can also include niche keywords like fashion, beauty, gym, sports, etc.
The benefit of using Google is that you will find a mixture of UGC platforms, freelance marketplaces, and UGC agencies. This provides you with plenty of options to consider.
5. Contact influencers
Most influencers are paid to create and share content with their followers. However, more and more influencers are offering UGC services at discounted rates. This is because UGC projects do not require them to share the content on social media.
With that in mind, contacting influencers can be an excellent way to get UGC videos for your ecommerce products. Start by searching social sites for videos and content in your niche. Find posts with lots of views, likes, comments, and shares.
Reach out to the influencer and ask them if they offer UGC services. Work with them to negotiate a price and strategy that aligns with your brand.
Frequently Asked Questions (FAQs)
What are UGC videos?
UGC videos are short videos created by real people and consumers. They are typically reviews, testimonials, and demonstrations. They are not made by companies or brands using paid actors.
In most cases, UGC videos are used to advertise ecommerce products on platforms like TikTok and Facebook. Some businesses use them as social proof on their website or in product descriptions. They are great for driving traffic to ecommerce stores.
- Short promotional videos created by real people
- Not created by brands or companies using actors
- Best for use on social websites like Facebook
What is the best way to find UGC video creators?
UGC video platforms are best for finding creators. They make it easy to connect with top creators in your niche. You can do this by searching or using filters.
On the other hand, freelance marketplaces are also excellent for locating creators who can make UGC videos for products. Fiverr and PeoplePerHour are among the most popular. Upwork is another trusted and reliable freelance marketplace.
What should I look for in a UGC video creator?
When searching for a UGC video creator, there are a couple of things to consider. First, you need to find a creator with experience creating UGC content for ecommerce products. They should be able to provide examples of their work for you to view.
Second, the creator should match your target audience. For example, if you’re selling a bicycle, find a creator with a passion for cycling. If you’re selling a fitness product, find a creator who loves the gym.
The more relevant the creator is for your product or service, the more genuine and authentic you’re video will appear.
How much do UGC video creators charge?
UGC video creators typically charge a fixed fee for a single UGC video. The price will depend on the video duration, filming requirements, and editing process. Often, the price will also be based on the creator’s experience. Those with more experience will charge a higher fee.
That being said, UGC videos are relatively inexpensive. Most UGC creators will charge between $150-$250 for a single video ad.
How do I communicate with a UGC video creator?
Whether you’re using a UGC platform or finding creators manually, knowing how to communicate with them is essential.
Make sure you explain the main features of your product and provide examples of ads from competitors. You should also request a breakdown of what’s included with the order such as a video, thumbnail, special effects, captions, etc.
Plus, make sure you establish who will own the copyrights to the video. In most cases, the creator should be happy to transfer ownership once the transaction is completed.
Do UGC videos work for ecommerce products?
Yes, UGC videos are powerful for promoting ecommerce products. They boast higher click-through rates and a better return on investment (ROI). This is because user-created content comes across as trustworthy and genuine.
Summary
It takes time to find the right UGC video creator for your ecommerce brand. However, these are the best ways to simplify and accelerate the process.
Make sure you try a few different options. Also, do your research and due diligence before hiring a creator. It will be worth it in the long run.